SPORT & CULTURE
Within the Society Unlimited ecosystem, additional brand initiatives reflect our commitment to culture, performance, and authentic storytelling. These brands represent distinct expressions of a shared ethos, bridging sport, creativity, and community through thoughtful execution and collaboration.
Swingman 24 serves as the creative and lifestyle platform of 2016 MLB Hall of Fame recipient and arguably the GOAT of baseball, Ken Griffey Jr. His impact and influence encompasses storytelling, brand partnerships and development rooted in sport and culture. Swingman 24 extends into cultural engagement, honoring legacy while creating contemporary connections across sport, style, and media.
S24 Labs expands this vision into training and wellness, integrating youth athletic development with mental performance, education, and holistic support. S24 Labs is designed to support the next generation of athletes by bridging the gap between performance, education, and long-term development.
We Run The Game amplifies athlete voices through original content and thoughtfully curated apparel collaborations, effectively bridging the worlds of sports, culture, and community. Our partnership with Nike enables us to produce collaborative media and merchandise with global brands and cultural figures, all while maintaining authenticity at the core. Additionally, We Run The Game provides international media distribution to Players TV.